E-mobility Connector hub
ON is created to fill a crucial gap in the electric mobility ecosystem: connecting great ideas with the right people, insights, and strategies to make them real.
#pushthebuttontoday
ON is a Belgian 'E-mobility connector' hub focused on electric two-wheeled mobility. From concept to prototype, from investor matchmaking to product positioning, ON supports builders, designers, startups, and manufacturers in bringing innovative ideas to life.
Need help going from idea to launch?
ON is your interim team. At ON #pushthebuttontoday, we don't just showcase, we build. Our core team and partners bring decades of experience in automotive design, engineering, business strategy, marketing, and investor relations. Whether you're starting a new concept or need help launching a prototype, we can support you at any stage.
“We’re here to guide, support, and push the right buttons to make new mobility happen.”
About ON
ON #pushthebuttontoday is not just a slogan, it's a mindset. Founded by Ben Surain and powered by Guy Salens (THE PACK), ON is an experienced team focused on electric 2-wheeler mobility: from concept to prototype, from startup to strategic launch. With decades of experience in design, communication, engineering, and media, ON guides entrepreneurs, OEMs, and investors through the fast-moving world of light electric mobility.
Our base is Europe, our network is global.
For whom:
Early-stage light EV startups
Garage inventors with serious ambitions
Design studios needing e-mobility expertise
Investors seeking due diligence on prototypes
Established electric motorcycle brands that are looking for skilled staff
Our services
Concept-to-prototype support
From napkin sketch to CAD file to physical mock-up, we guide you through every step to bring your Light Electric Vehicle idea to life.
Design & styling feedback
Collaborate with experienced automotive designers to refine your product's identity, proportions, and visual impact.
Tech & engineering advisory
Advice on materials, powertrain layout, ergonomics, and low-volume manufacturing from a seasoned mobility perspective.
Investor readiness
Through our (automotive) LinkedIn industry network, we can bring your story to the right partners to move your prototype to the next stage.
OEM / Supplier matching
Tap into our relationships with EU-based suppliers and low-volume manufacturers to build smart and scale wisely.
Marketing
Get content marketing campaigns and long-term storytelling at THE PACK 'Electric Motorcycle News'.
Ben Surain
"Over the past years, we've seen just how much help small teams and startups need to move from idea to execution. Designers, investors, suppliers, they're all out there, but someone has to connect the dots. That's what ON is for."
"For now, ON #pushthebuttontoday is focused on Europe and the UK. This is the market we know best, with its strong design culture, engineering talent, and a rapidly growing electric mobility ecosystem. Europe is our test case, where we can build a solid reputation together with our clients."
"But our vision is bigger. In a next stage, we aim to open this initiative globally, welcoming designers, innovators, and brands from overseas to connect with Europe's pioneers. Step by step, ON will grow into a worldwide network for 2-wheeled electric mobility innovation."
ON = a new 'connector' hub for electric 2-wheeler innovation
Why THE PACK supports ON
Guy Salens: "At THE PACK 'Electric Motorcycle News', we've spent years highlighting the evolution of electric 2-wheeler mobility, from concept bikes to production models. But we know the real future begins even earlier: in workshops, garages, and sketchbooks across the globe. That's why we're proud to power ON #pushthebuttontoday, a new initiative built to connect great ideas with the right people, insights, and strategies to make them real."
"THE PACK is not just a news source: we're a movement. Our name captures the essence of electric motorcycling, where advanced technology meets the excitement of the ride. In the natural world, a pack represents unity, strength, and leadership. Wolves travel together, plan, and adjust, similar to the worldwide community of riders, innovators, and pioneers who are shaping the future of e-mobility. As 'the leader of THE PACK', we guide this revolution, sharing the latest breakthroughs, industry insights, and electrifying stories from around the world."
"Our name also holds another significant meaning. In the electric mobility industry, the 'battery pack' is the core of every e-motorcycle, driving progress, performance, and sustainability. Just as the battery fuels the vehicle, 'THE PACK' energizes the discussion, sparking awareness, enthusiasm, and advancements in the e-mobility sector."
'Nuit' is ON's vision of a cafe racer based on a TC Max Super Soco.
We still have to convince people to ride electric but some have understood and go even a step further. For a private customer, "ON" created this special customised E-project. Based on a TC Max Super Soco, Ben Surain created and rebuild the TC completely into a minimalistic café racer called "Nuit" ('Night' in English).
Ben Surain from 'ON' created 'Project Atlas' in cooperation with city Béthune in France.
Project Atlas is a modular electric moped developed by automotive designer Ben Surain in cooperation with the French city Béthune. When Benjamin met the Mayor of Béthune, Olivier Gacquerre, they both discovered some common points for the new Smart City project of the town.
